Tips from Vaskevich Studios
on using your business cards to create more
business.
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Every day people use business cards to give their
contact information without realizing what a
powerful tool their business card is. Whether you
are marketing a product or a service, giving out
business cards is essential to marketing your
services or skills.
Here are some tips that are proven to work
to increase your chances of creating a business
opportunity:
1. Never leave without your business cards!
Before leaving your workplace or home, create a
checklist that includes your business cards as a
part of what you should have in your wallet. Even a
quick trip to a grocery store could be an
opportunity to network.
2. Don’t save your business cards to
yourself. Be generous. Give business cards
out to everyone you know, including your friends and
family and always give two cards at a time to each
person.
3. Send your cards in every piece of
correspondence – letters, invoices and even
your bills! Bills are often used as an advertising
vehicle. Why can’t you advertise your services or
skills in the same way? After all, there is a live
person who processes the bills on the other end!
4. Treat your cards right. Use a
good-looking business card holder so you don’t bend
corners and produce the best possible impression on
first contact with your prospect.
5. When ordering your cards, order more then
a thousand – the cost per card will be
substantially lower making it more cost effective.
6. Whenever you give out your business card,
always ask for one in return. Furthermore,
make that person feel important by looking at what
they have to offer. This usually helps
to define a topic for a conversation thus
strengthening your networking.
7. Ask for referrals. This will
work both ways – people feel more important when you
ask them about referrals. Moreover, it is natural
for people to help when they're asked.
8. Take notes. After a networking
event, always make notes on the back of each
business card so you don’t lose an opportunity and
remember the important things from a conversation.
9. Be on the other side of the table.
Whenever you are at a business conference or a job
fair, you can improve your networking results by
volunteering at the event. Company representatives
and your potential prospects will look differently
at you, knowing that you can go an extra mile.
10. Use your business card to its fullest
potential. Your business card is not
just contact information on a piece of paper. It is
a mini business presentation. The greater impact you
can make on first contact with a prospect, the
better your chances are to stand out in the crowd
and get more business.
Use the
following for a better impact:
a. Brand yourself with a strong
business identity and a slogan.
b. Have it professionally designed
– one time small design fee is well worth a your
business image and will get you the results
with high impact design and quality.
c. Use
the backside as a mini flyer or brochure. List more
details on the services and products you provide,
including their benefits. However, be careful - do not put "everything
you know" on it, or you may confuse your prospect.
Remember about the attention span of a modern
society.
d. Do not print business
cards yourself simply because it adds an “amateur &
unprofessional” flavor to your business image.
ABOUT US:
Vaskevich Studios is
an award winning multimedia production company
specializing in business printing, video production,
photography, design & CD and DVD duplication -
http://www.vstudios.us/
